NuStaff

What is Employer Branding and Why It Matters

Your employer brand demonstrates how job candidates perceive you, and whether they feel your company is a valuable place to work.

An employer brand goes beyond what is written about your company in job advertisements or website careers pages. It’s also based on how current and previous employees describe their experience at your company, along with how candidates experience your brand’s recruitment process and how you are portrayed online regarding your culture and values.

Job seekers today have more insight, power and influence than ever before, and expect more from employers regarding genuine work culture, flexibility, and a clear sense of purpose and vision.

Having a strong employer brand helps your company:

• Attract job seekers who share your values
• Build trust and credibility with candidates
• Stand out in a competitive market
• Retain staff that share your brand’s vision, mission, goals and culture
• Provide a positive candidate experience at every stage of the process

What Job Seekers Want to See in 2025

Candidates in 2025 want more than just a salary and job title from employers – they want to feel like they belong in your company and care about values, benefits and how they will be treated during the application process.

Based on this, here’s what matters most to candidates nowadays when job searching:

1. Culture

Building a healthy, happy workplace culture is important for employers as it creates a sense of belonging for candidates. This demonstrates a place where candidates can:

• Experience team collaboration and celebrations of success
• Feel supported, trusted, and valued by everyone at your company
• See that wellbeing, inclusion and respect are a priority for you as an employer

2. Workplace values

Choosing to work for an employer that has strong ethics and values is also important for candidates, especially in 2025.

This includes:

• Clear missions and goals that go beyond profit
• Demonstrating ethical practices and putting people first
• A company that shows care and genuine commitment to inclusion and diversity

3. Flexibility

Candidates in 2025 live busy lives and value flexibility more than traditional 9-5 roles. With strong emphasis on work-life balance becoming stronger than ever before, companies that accommodate flexibility are far more attractive to today’s job seekers.

This includes:

• Flexitime
• Remote and hybrid roles
• Ongoing support for mental health and wellbeing

4. Candidate experience

A candidate’s experience – from the first impression they have of your company to the interview process - plays a key role in building relationships and trust with your brand. Therefore, it’s key to create a respectful hiring process that makes a lasting impression and shapes how your brand is remembered.

Your brand can do this by:

• Creating transparency
• Communicating clearly throughout the recruitment process
• Providing feedback efficiently to show candidates that their time is valued

5. Social proof

Online networking tools and social media platforms are a powerful way for candidates to see what others say about your brand. That’s why having a positive and strong online presence is essential for your company.

When searching online, candidates actively seek out:

• Online reviews about your company on career sites such as Indeed
• What people have to say about your brand on LinkedIn
• Real, insightful content showcasing what life is like at your company

Steps to Audit and Improve Your Employer Brand

As an employer in a competitive market, it’s never been more important to take time and actively manage how your brand is perceived in the eyes of job candidates – with it being a vital part of your recruitment strategy.

Here are the practical steps you can take to improve your employer brand’s image:

• Audit your online presence: Conduct an online search of your business just like any candidate would and examine your LinkedIn activity, your tone of voice on social media, reviews featured on your website and on Glassdoor or Indeed.
• Gather employee feedback: Ask your team what they enjoy most about working at your company, what could be improved, and how they would describe the work culture at your company.
• Improve your job adverts: It’s important that your online job adverts reflect who you are as a brand. Online listings should clearly highlight your company’s values, benefits, and culture. Use a clear, friendly tone and structure the layout with bullet points and informative text to highlight your culture and benefits.
• Share real stories: Job candidates connect with real stories, especially from those at your company. Start by building your brand’s authenticity by sharing testimonials on LinkedIn, behind-the-scenes content to showcase your work culture and celebrating your employee’s wins and personal achievements.

Enhance the recruitment journey: Candidates appreciate a recruitment process that brings clarity, value and respect. Your brand can embrace this by enhancing its communication with candidates, improving response times, and re-evaluating the interview structure to allow a smoother process.

How NuStaff Can Help You Build a Stronger Employer Brand

At NuStaff, we know that having a strong employer brand can be a key advantage in today’s competitive market. That’s why we help businesses build stronger connections with candidates and stand out from the crowd for the right reasons.

Our support includes:

• Improving job descriptions to better reflect your values and work culture
• Enhancing your online presence to attract potential candidates
• Refining brand messaging to attract the right people to the right roles
• Offering expert advice regarding recruitment strategies

By seeking expert guidance and support from our team at NuStaff, we will strengthen your employer brand in 2025 and attract the right candidates to your brand for long-term success.

Contact NuStaff for Expert Advice
📞 Call us: 03442 645 456
📧 Email: info@nustaff.com
🌐 Visit: www.nustaff.com